🔹 Our Four Growth Pillars

1️⃣ DeviceDistrict.store – Premium Sustainable Lifestyle Goods

Our flagship eCommerce brand offers curated, high-margin lifestyle products that blend eco-conscious design with practical luxury. With 250+ orders fulfilled and a proven 248 % ROAS, DeviceDistrict is on track to achieve 350–450 % efficiency through optimized campaigns and premium offerings. Gross margins currently sit at 65 %, rising to 75 % as average order value increases beyond £200.

2️⃣ Unnamed Eco Store – Zero‑Waste Lifestyle Platform (Targeting Pre‑Christmas 2025 Launch)

Building on our eCommerce infrastructure, this new store will address the booming demand for plastic‑free home and personal‑care products. It will champion circular packaging and carbon‑neutral logistics, opening a second high‑margin revenue stream and strengthening our sustainability brand equity. The name will be disclosed post-trademark submission.

3️⃣ TFx Advisory – ESG & Digital‑Transformation Consultancy

Our fractional‑leadership and data‑driven advisory practice helps SMEs embed AI efficiency and ESG compliance. This B2B arm generates retainer revenue, feeds insights back into our retail brands, and forges relationships with corporate partners—all without heavy inventory risk. It will also create structured roles for charity-aligned graduate talent as the Elevate Futures initiative grows.

4️⃣ Elevate Futures – Graduate Employment Pipeline

In collaboration with respected educational charities in Bangalore, we are actively exploring partnerships to train and place under‑resourced women graduates into digital, marketing, and engineering roles across our ecosystem. This initiative will broaden our talent pool, deliver quantifiable social impact, and appeal to investors with an ESG mandate.

📊 Traction & Metrics

• 250+ orders fulfilled with 4.8★ customer satisfaction
• 248 % current ROAS on paid media; optimisation blueprint validated to 350 %+
• Consultancy capability positioned for rapid growth, with multi-sector interest and a defined impact niche
• Charity outreach underway with several respected Indian education NGOs for Elevate Futures intake

💰 Current Raise

We are opening a £50 K – £60 K founder‑friendly SAFE round to finance:

• Working capital & stock for DeviceDistrict and the zero-waste store
• Performance marketing to scale proven ROAS channels
• Talent & training costs for Elevate Futures cohort #1
• Operational systems and advisory platform expansion
• De-risking founder commitment by converting early-stage personal investment into structured capital, reducing personal liability while protecting founder capacity and health

Terms: £1.5 M valuation cap · 15 % discount · Investor option to convert into TFx Holdings Ltd equity or directly into any of the individual brands (e.g. DeviceDistrict Ltd) when registered as separate entities.

What Is a SAFE?

A SAFE (Simple Agreement for Future Equity) is a flexible, investor-friendly instrument that provides the right to purchase equity in the future—usually at a discount—when a priced funding round or liquidity event occurs. Unlike traditional loans, there is no interest or maturity date, and no repayment obligation.

• Valuation Cap: Sets a ceiling on the price at which the SAFE converts, ensuring early backers receive equity at a favourable rate.
• Discount Rate: Investors receive a 15% discount on the next equity round price, providing upside for early belief.
• Conversion Options: SAFE can convert into equity of TFx Holdings Ltd or any future spin-out brand, providing flexibility for investors to align with the business line they believe in most.
• Alignment: This structure avoids debt burden while protecting investors’ future equity position—commonly used by Y Combinator startups and modern early-stage ventures.

This SAFE ensures investor alignment, protects early equity value, de-risks founder overexposure, and facilitates quick deployment of funds to accelerate TFx’s multi-venture growth strategy.

🌍 Environmental, Social & Governance Alignment

From carbon‑aware supplier audits to zero‑waste fulfilment pilots, ESG principles sit at the heart of every TFx venture. We publish impact KPIs alongside financial KPIs and plan formal B‑Corp assessment in 2026. Investors gain exposure to a portfolio where profit and planet compound together.

🚀 Why Invest Now

Our infrastructure, SKUs, and marketing playbooks are built. Additional capital unlocks:

• Rapid revenue expansion via paid channels already delivering triple‑digit ROAS
• Speed‑to‑market for our eco-focused store, capturing first‑mover advantage in high‑margin zero‑waste goods
• Scaled consultancy bandwidth to service SME clients seeking urgent ESG compliance
• Launch of Elevate Futures cohort, creating a compelling human‑impact narrative that resonates with partners and end‑consumers alike

Early backers secure equity exposure at an attractive cap and can choose their conversion preference – TFx Holdings or specific TFx brand subsidiaries.