Who we are

TFx Holdings Ltd operates this website and provides business advisory, AI transformation, workflow improvement, governance, diagnostic and assessment services.

For privacy-related enquiries, data access requests, correction requests, deletion requests or questions about how we use personal information, contact:

Email: support@tfxholdings.co.uk

Information we may collect

We may collect information when you use this website, submit a form, complete a diagnostic or assessment, subscribe to updates, book a call or contact us directly.

• Name and contact details, including email address and phone number where provided.
• Organisation name, role, sector or business context where provided.
• Information submitted through the Contact form.
• Responses submitted through the AI Fitness Diagnostic.
• Responses submitted through the AI Use Case Assessment.
• Newsletter subscription preferences.
• Booking details when you use an external scheduling link such as Calendly.
• Website usage data, including analytics, device information, page views and referral information.
• Technical data such as IP address, browser type, operating system and cookie-related information.

How we use information

We use information to operate the website, respond to enquiries, provide requested services, improve our diagnostics and assessments, understand website performance and support business development activity.

• Responding to contact form submissions and direct enquiries.
• Providing diagnostic or assessment outputs where applicable.
• Reviewing AI readiness, use case suitability, governance needs and advisory opportunities.
• Arranging meetings, discovery calls or follow-up conversations.
• Sending updates where you have subscribed or requested communication.
• Improving the website, services, diagnostics, assessments and user experience.
• Maintaining security, preventing misuse and protecting business systems.
• Meeting legal, regulatory, accounting or record-keeping obligations.

Contact forms

When you submit a contact form, we use the information you provide to respond to your enquiry and decide the most appropriate next step. This may include replying by email, arranging a call or providing information about TFx services.

AI Fitness Diagnostic

The AI Fitness Diagnostic may collect responses about AI usage, knowledge, skills, workflow integration, governance, adoption and organisational readiness. We use this information to generate or support readiness insights, improve diagnostic quality and identify relevant advisory next steps.

AI Use Case Assessment

The AI Use Case Assessment may collect responses about a specific AI idea, business value, feasibility, data readiness, governance risk, implementation complexity and expected outcomes. We use this information to help evaluate whether a use case is commercially valuable, operationally practical and appropriate for further assessment or advisory work.

Newsletter and updates

If you subscribe to newsletters or updates, we use your email address and subscription preferences to send relevant content. You can unsubscribe using the link included in email communications or by contacting support@tfxholdings.co.uk.

Analytics and cookies

This website may use analytics and performance tools, including Google Site Kit, Google Analytics and MonsterInsights, to understand how visitors use the website and improve content, navigation and user experience. These tools may use cookies or similar technologies.

You can manage cookies through your browser settings. Some cookies may be required for basic website functionality, while analytics cookies help us understand website performance.

Third-party services

We may use third-party services to operate parts of the website and related business processes. These may include hosting providers, WordPress plugins, form tools, email delivery tools, analytics providers, newsletter systems and booking platforms such as Calendly.

When you click an external booking link or use a third-party service, that service may process information under its own privacy policy.

Legal basis for processing

We process personal information where there is a lawful basis to do so. Depending on the context, this may include consent, legitimate interests, contractual necessity or legal obligations.

• Consent: where you subscribe to updates or agree to optional communications.
• Legitimate interests: where we respond to enquiries, improve services, operate the website, assess business opportunities or protect systems.
• Contractual necessity: where processing is needed to provide requested services or take steps before entering into an agreement.
• Legal obligations: where we must retain or process information for legal, tax, accounting or regulatory reasons.

How long we keep information

We keep personal information only for as long as reasonably necessary for the purpose it was collected, including responding to enquiries, providing services, maintaining records, improving diagnostics or meeting legal obligations.

Contact form and enquiry information may be retained for a reasonable period to manage follow-up and business records. Diagnostic and assessment information may be retained to support service delivery, benchmarking, quality improvement and client discussions, unless deletion is requested and no legal or contractual reason requires retention.

Sharing information

We do not sell personal information. We may share information with trusted service providers where necessary to operate the website, manage communications, process forms, provide analytics, send newsletters, arrange meetings or deliver services.

We may also share information where required by law, regulation, legal process or to protect our rights, systems or users.

Security

We take reasonable steps to protect personal information against unauthorised access, loss, misuse, alteration or disclosure. No website or online service can be guaranteed to be completely secure, so users should avoid submitting highly sensitive information unless specifically requested through an appropriate secure process.

Your rights

Depending on your location and applicable law, you may have rights to access, correct, delete, restrict or object to the use of your personal information. You may also have the right to withdraw consent where processing is based on consent.

To make a request, contact support@tfxholdings.co.uk. We may need to verify your identity before actioning a request.

Children

This website is intended for business, professional and organisational users. It is not directed at children, and we do not knowingly collect personal information from children through this website.

Changes to this policy

We may update this Privacy Policy from time to time to reflect changes to our website, services, tools, legal obligations or operating practices. The updated date at the top of this page will show when the policy was last changed.

Contact

For privacy-related questions, contact:

TFx Holdings Ltd
Email: support@tfxholdings.co.uk